
Concept:HAPPY BIRTHDAY DONALD
Activity:Anniversary Themed Event
Event Date:Jun 27, 2024
Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000
Assistants: 14
The Disney team approached us with the idea of celebrating Donald Duck’s birthday in a unique and creative way. We designed a special sneaker customization experience for their team, inspired by the character and focused on encouraging collaboration.
Recap
Concept:CAPTAIN AMERICA
Activity:Captain America 4 Release
Event Date:Feb, 2025
Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000
Assistants: 12
The Disney-Marvel team contacted us with the idea of holding a special Captain America-themed tennis customization workshop to celebrate the release in theaters around the world.

Concept:Team Bonding
Activity:Team Bonding
Event Date:Jan 15, 2024
Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000
Assistants: 6
Together with the Coca-Cola team, we revisited the brand’s timeless message: Sharing. In this experience, we witnessed how art and community strengthen bonds while fun and positive energy bubbled up all around.
Recap
Concept:SMILES & SNEAKERS
Activity:Team Bonding – New Members
Event Date:Jun 19, 2024
Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000
Assistants: 13
We welcomed the Colgate team to explore new forms of expression while sharing a fun and collaborative moment. The event was full of energy, laughter, and creativity, leaving everyone with great memories and a renewed team spirit.
Recap
Concept:PLAYING WITH SNEAKERS
Activity:Team Bonding
Event Date:Jul 31, 2024
Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000
Assistants: 7
Play and creativity go hand in hand. Thank you, Hasbro, for coming to Fuega to share your brand’s playful spirit, freely expressing yourselves and capturing in your sneakers what each of you loves most about your workplace. It was both inspiring and a lot of fun.
Recap
Concept:AFTERNOON OF CREATIVITY
Activity:Team building
Event Date:Feb 27, 2024
Location:Av Nuevo Leon 36
Assistants: 44
Novo Nordisk chose our sneaker customization workshop for 44 participants as a way to boost creativity and strengthen team relationships. It was a dynamic day of teamwork, where everyone shared ideas, had fun, and built stronger bonds.

Concept:CONNECTION IN TEPOZTLÁN
Activity:Team building
Event Date:Jul 2024
Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000
Assistants: 38
We’ve had the opportunity to host workshops with AstraZeneca in three different locations: Tepoztlán, Querétaro, and Guadalajara. It’s incredibly rewarding to see how teams grow stronger through art and creativity. Thank you for continuing to choose Fuega Lab as a space to connect within your organization.
Recap
Concept:JUST DO SNEAKERS & ART
Activity:Brand Launches and Activations
Event Date:May & Nov, 2024
Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000
Assistants: 21
Nike invited us to host a sneaker customization session aimed at motivating the team behind the new Jordan store in Mexico. Welcoming them was truly inspiring, as they’re all immersed in the world of sneakers. We’ve also collaborated with Nike on other occasions, including their year-end activation at Artz Pedregal in Mexico City.
Recap
Concept:CRAFTING MEMORIES
Activity:Themed Event – Anniversary
Event Date:May 16, 2024
Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000
Assistants: 19
Xbox reached out to us to create a unique experience in celebration of Minecraft’s 15th anniversary. The event, which featured well-known influencers, allowed attendees to immerse themselves in a creative and collaborative atmosphere. Through sneaker customization, participants were able to express their passion for the game while having fun.
Recap
Concept:CREATIVE PARTY
Activity:Themed Event
Event Date:Jan 2024
Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000
Assistants: 19
Puma sponsored one of our very first sneaker customization events. Their trust in our project helped propel Fuega in its early days. Guests at this event had the opportunity to design and customize their sneakers in their own style, while enjoying a day full of creativity and fun.
Recap
Concept:NETFLIX, CHILL & SNEAKERS
Activity:Team building
Event Date:Aug – Oct 2024
Location:Valle de Bravo
Assistants: 20
Netflix is one of the brands that has returned for multiple workshops with us. We’ve welcomed them at our studio and also joined them in Valle de Bravo. One particularly special occasion was when they invited international clients and gifted them this experience, allowing each participant to customize their sneakers inspired by elements and colors of Mexico. Many said it was “the best souvenir.”
Recap
Concept:SNEAKERS & BEATS
Activity:
Event Date:Jun – Jul , 2024
Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000
Assistants: 16
Spotify chose our experience as a gift for their clients. We hosted a series of seven workshops branded as “Sneakers and Beats”, designed to reinforce the concept of personalization—both in music and in sneaker design. During the event, major platform updates were announced, including the introduction of Hi-Fi audio and AI-powered remix tools.
Recap