FUEGA LAB x PANAM is a unique collaboration between Mexican brands.
Panam México, with its history and commitment to uplifting local culture and connecting with new generations through authenticity, came together with Fuega Lab, the creative space founded by artist and entrepreneur Sophia Altholz, who is transforming the way we understand fashion, art, and self-expression through customization.

After many years, Panam once again joins forces with a woman expert in design: Sophia. The result is Fuega, a chunky boot-sneaker that blends Panam’s iconic heritage with the disruptive and fresh vision of Fuega Lab. A silhouette designed from scratch, created for the modern woman who seeks both style and functionality—while also offering the ability to accessorize and turn it into a statement of her own identity.

More than just a product, this collaboration offers an experience: an invitation to claim the piece and express the authenticity of every woman who dares to wear them and leave her mark.

The Fuega silhouette is strength, design, and authenticity made in Mexico.

A collaboration that celebrates female talent and opens the door to a new era in sneaker culture.

FUEGA LAB x PANAM

Leave your mark. Redefine the step.