FIRE LAB
WHAT IS FIRE?
In the heart of Colonia Condesa, Cdmx, Fuega is the first interactive sneaker customization studio that serves women, by women, seeking to bring together the street-style community of Latam.
Fire Lab
OUR MISSION
The world of sneaker customization is growing to over $6 million worldwide, and women want to be part of it!
Our sneaker customization workshops will be the first in Mexico City, betting on tourism and the city's style.
Our goal is to foster this new creative community through sneakers and garments intervened with art, inspiring the new generation of creators; local and global.
FIRE LAB
OUR VISION
We aspire to be the fashion center in Mexico City, where sneaker enthusiasts and artists come together to redefine the customization and culture of workshops, offering innovative techniques, resources and connections with the community. Our goal is to revolutionize the culture of personalized sneakers in Latam, leaving an impact in the creative and street style field.
FIRE LAB
HOW DOES FIRE START?
Sophia Altholz , Founder of Fuega, has been an artist and sneaker creator for over 10 years, creating sneakers for well-known personalities around the world. After being sponsored by Puma and creating an interactive sneaker customization event in Mexico City, along with a great party, the Fuega concept emerged and started this incredible business.
