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Our whatsapp is: +52 55 4367 0088

Our whatsapp is: +52 55 4367 0088

Our new whatsapp is: +52 55 4367 0088

Our whatsapp is: +52 55 4367 0088

Past Events

At FUEGA, we believe that every creative experience deserves to be shared. On this page, you’ll find a selection of our past events: brand collaborations, private celebrations, custom workshops, and unique moments where design and imagination took center stage. Here, you can see how individuals and communities brought their ideas to life through one-of-a-kind sneakers, thanks to our fully personalized and interactive approach.

Concept:HAPPY BIRTHDAY DONALD

Activity:Anniversary Themed Event

Event Date:Jun 27, 2024

Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000

Assistants: 14

The Disney team approached us with the idea of celebrating Donald Duck’s birthday in a unique and creative way. We designed a special sneaker customization experience for their team, inspired by the character and focused on encouraging collaboration.

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Concept:CAPTAIN AMERICA

Activity:Captain America 4 Release

Event Date:Feb, 2025

Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000

Assistants: 12

The Disney-Marvel team contacted us with the idea of ​​holding a special Captain America-themed tennis customization workshop to celebrate the release in theaters around the world.

Concept:Team Bonding

Activity:Team Bonding

Event Date:Jan 15, 2024

Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000

Assistants: 6

Together with the Coca-Cola team, we revisited the brand’s timeless message: Sharing. In this experience, we witnessed how art and community strengthen bonds while fun and positive energy bubbled up all around.

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Concept:SMILES & SNEAKERS

Activity:Team Bonding – New Members

Event Date:Jun 19, 2024

Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000

Assistants: 13

We welcomed the Colgate team to explore new forms of expression while sharing a fun and collaborative moment. The event was full of energy, laughter, and creativity, leaving everyone with great memories and a renewed team spirit.

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Concept:PLAYING WITH SNEAKERS

Activity:Team Bonding

Event Date:Jul 31, 2024

Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000

Assistants: 7

Play and creativity go hand in hand. Thank you, Hasbro, for coming to Fuega to share your brand’s playful spirit, freely expressing yourselves and capturing in your sneakers what each of you loves most about your workplace. It was both inspiring and a lot of fun.

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Concept:AFTERNOON OF CREATIVITY

Activity:Team building

Event Date:Feb 27, 2024

Location:Av Nuevo Leon 36

Assistants: 44

Novo Nordisk chose our sneaker customization workshop for 44 participants as a way to boost creativity and strengthen team relationships. It was a dynamic day of teamwork, where everyone shared ideas, had fun, and built stronger bonds.

Concept:CONNECTION IN TEPOZTLÁN

Activity:Team building

Event Date:Jul 2024

Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000

Assistants: 38

We’ve had the opportunity to host workshops with AstraZeneca in three different locations: Tepoztlán, Querétaro, and Guadalajara. It’s incredibly rewarding to see how teams grow stronger through art and creativity. Thank you for continuing to choose Fuega Lab as a space to connect within your organization.

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Concept:JUST DO SNEAKERS & ART

Activity:Brand Launches and Activations

Event Date:May & Nov, 2024

Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000

Assistants: 21

Nike invited us to host a sneaker customization session aimed at motivating the team behind the new Jordan store in Mexico. Welcoming them was truly inspiring, as they’re all immersed in the world of sneakers. We’ve also collaborated with Nike on other occasions, including their year-end activation at Artz Pedregal in Mexico City.

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Concept:CRAFTING MEMORIES

Activity:Themed Event – Anniversary

Event Date:May 16, 2024

Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000

Assistants: 19

Xbox reached out to us to create a unique experience in celebration of Minecraft’s 15th anniversary. The event, which featured well-known influencers, allowed attendees to immerse themselves in a creative and collaborative atmosphere. Through sneaker customization, participants were able to express their passion for the game while having fun.

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Concept:CREATIVE PARTY

Activity:Themed Event

Event Date:Jan 2024

Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000

Assistants: 19

Puma sponsored one of our very first sneaker customization events. Their trust in our project helped propel Fuega in its early days. Guests at this event had the opportunity to design and customize their sneakers in their own style, while enjoying a day full of creativity and fun.

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Concept:NETFLIX, CHILL & SNEAKERS

Activity:Team building

Event Date:Aug – Oct 2024

Location:Valle de Bravo

Assistants: 20

Netflix is one of the brands that has returned for multiple workshops with us. We’ve welcomed them at our studio and also joined them in Valle de Bravo. One particularly special occasion was when they invited international clients and gifted them this experience, allowing each participant to customize their sneakers inspired by elements and colors of Mexico. Many said it was “the best souvenir.”

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Concept:SNEAKERS & BEATS

Activity:

Event Date:Jun – Jul , 2024

Location:FUEGA Labs Condesa, Agustin Melgar 41A Condesa CDMX 061000

Assistants: 16

Spotify chose our experience as a gift for their clients. We hosted a series of seven workshops branded as “Sneakers and Beats”, designed to reinforce the concept of personalization—both in music and in sneaker design. During the event, major platform updates were announced, including the introduction of Hi-Fi audio and AI-powered remix tools.

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